Chamber's new lifestyle PR effort to begin in 2020

The Chamber’s new public relations effort will place and pitch stories about the benefits and variety of living in Oklahoma City.

The Chamber is embarking on a new and unique lifestyle public relations effort aimed at proliferating the message that OKC is a great place to live to a national audience.

“As talent recruitment becomes more of a driver of business success, we know people from other markets may not be aware of what it’s truly like to live in OKC and all the potential benefits it brings to a prospective employee, not to mention their family,” said Cynthia Reid, senior vice president of marketing and communications at the Chamber. “This effort will help foster more positive perception as well as more top-of-mind awareness of our market, hopefully making it easier for our companies to recruit from elsewhere.”

Oklahoma City retailers, including Chamber members Traci Walton, Plenty Mercantile, and Rachael Gruntmeir, The Black Scintilla, met with members of the JPR team to discuss retail and shopping during JPR’s OKC Immersion trip.

As part of that project, representatives of an award-winning international hospitality, travel and luxury lifestyle public relations and social media agency, J Public Relations (JPR), recently visited Oklahoma City
for an immersion trip. During their three-day visit, JPR and Chamber staff met with a number of Chamber members and community partners representing a variety of areas, including arts and culture, retail, outdoor recreation, food and restaurants, brewing and distilling, development, housing, communications, entrepreneurship, local districts and more.

The overall strategy involves JPR and Chamber staff working together to pitch and place stories through both traditional and new media about life in Oklahoma City, our residents, businesses, penchant for entrepreneurship and cooperation, and what kind of lifestyle OKC truly affords.

“It was such a pleasure to be introduced to the wonderful community of OKC and experience the deep-rooted Oklahoma Standard. We’re excited to put together a strategic plan and begin telling the unique stories behind the reinvention of OKC,” said Kristin Moller, JPR Senior Vice President.

“Personally, this is something I’ve been interested in doing for a while, and with all the investments we’ve all made on making this a great place to live—and are continuing to make through MAPS 4—now is the
perfect time to start telling the story of life in OKC in a way that’s never really been done before,” said Reid.

This story originally appeared in the February 2020 issue of The POINT!