CVB records another successful year
The Oklahoma City Convention and Visitors Bureau, a division of the Chamber, concluded another successful fiscal year on June 30. According to the CVB’s recently released Annual Report, the Oklahoma City convention and visitor industry continues to see growth and success in the wake of new additions to the Oklahoma City attraction market.
For the second year in a row, Oklahoma City exceeded $15 million in total hotel room tax, with a 3.5 percent increase over FY2018. Comparing FY2019 with FY2018 room night demand from a broad mix of business has increased by 3.16 percent, hotel revenue grew 2.97 percent and hotel room supply grew citywide by 6.5 percent. This growth continues an upward trend.
The CVB team concluded FY19 with 372,116 definite room nights produced in the convention, sports, group tours and equine markets. The CVB also provided registration and servicing to 269 groups and 48 site visits to potential groups. Oklahoma City also hosted 702 motor coach group tours during the fiscal year. The year-end economic impact for conventions and sports sales was $179,151,884.
“The positive momentum of the convention and events industry comes on the heels of several big moments for Oklahoma City,” said Mike Carrier, CVB president. “The Omni Hotel has broken ground and is well under way with construction. The new convention center is coming along well with the building’s shape and size showing the entire community what we can look forward to beginning late next year. Business has continued to be good for existing hotels and we are seeing the ramp-up by both Omni and SMG with their sales efforts complementing the work of our team. Planners are responding with numerous requests for proposals generating significant tentative group business as they watch the construction and move into their final decision-making process on future meeting sites, and they are including Oklahoma City on their lists.”
The CVB also marketed Oklahoma City as a visitor destination, hosting 75 travel writers and completing 282 media pitches and 137 story assists during the 2019 fiscal year. To support a positive visitor experience, the CVB trained 90 new CTAs, resulting in 328 active CTA members in the Greater Oklahoma City metro area. During customer satisfaction surveys measuring Oklahoma City as a destination, the CVB as an organization and local industry partners averaged an overall satisfaction rating of 95 percent for the year.