Echo and Russell Westbrook Enterprises invest in OKC’s future

Echo and Russell Westbrook Enterprises (RWE) are making a transformative eight-figure investment in Oklahoma City’s sports and entertainment industries. Their partnership centers on the MAPS 4 Multipurpose Stadium and a surrounding entertainment district that will revitalize over 40 acres near downtown OKC.

The stadium, set to become the home for OKC's professional football club for both women's and men's teams –will seat 12,300 and include locker rooms, suites, and the city’s first U.S. Soccer Federation-approved pitch. Beyond soccer, the venue will host high school and collegiate competitions, concerts, and festivals, creating a dynamic space that enhances Oklahoma City’s cultural and economic landscape. The Oklahoma City Council approved the donation of nine acres near South Shields Boulevard and SE 3rd Street for the project, which includes $71 million in funding, with $41 million from MAPS 4.

Echo’s plans for the surrounding district, developed in collaboration with Robinson Park, include retail, dining, and community spaces that will connect seamlessly to iconic landmarks such as Scissortail Park, Myriad Gardens and the new OKC Thunder arena. 

“This initiative reflects the shared vision of Echo and Russell Westbrook Enterprises—a focus on long-term community impact alongside financial returns,” said Christian Kanady, founding partner and CEO of Echo. “Having Russ and his brand involved with Echo in OKC is truly a game-changer. Russell Westbrook is not only a future Hall of Famer but also a global icon—dominating the court, walking the runways in Paris, and making a meaningful impact through his Why Not? Foundation. We have a strong conviction in a differentiated investment opportunity in sports, and I’m excited to continue building something extraordinary with Russ, Donnell, and the entire Westbrook team.”

Echo’s efforts align with MAPS 4’s goals of revitalizing the area, creating jobs, and attracting tourism. Investments in the district extend beyond sports, adding to Oklahoma City’s momentum as a destination for entertainment and community engagement.

“My time with the OKC Thunder shaped so much of who I am,” said Russell Westbrook. “Becoming Christian’s partner and investing in the city’s continued growth is not only exciting personally, but Echo’s Sports and Entertainment vertical is unlike anything else I’ve seen in the space. The opportunity to collaborate on a shared vision—combining the long-term, purpose-driven work I’m developing at RWE with what Christian is building at Echo and Connective Capital—is something I’m incredibly proud to bring to my entire platform.”

The stadium and entertainment district represent the next chapter in Oklahoma City’s evolution, showcasing the transformative potential of Echo and RWE’s partnership.