OKC middle-school entrepreneurs expand Wrist World brand
A World on Your Wrist: New Wrist World game features Japanese performer
Augmented reality (AR) may not mean much to those under the age of 15, but to a group of Oklahoma kids, it means flexing their entrepreneurial spirit and creating a brand that continues to grow.
The mobile game Wrist World was designed by a group of metro area middle school students and launched in late 2019. With a slap-style wristband, users have an interactive, real-world game experience when scanned with the Wrist World mobile app. Stillwater-based company OnCue offered a brick and mortar location to sell Wrist World bands and demand for the bands exceeded expectations.
But the group was focused on expanding their growing company and a visit to the International Toy Fair in New York last February set their plan in motion. The team left with a license to develop AR bands featuring Japanese vocal synthesizer character Hatsune Miku.
“Hatsune Miku is well known for performing holographic concerts, having appeared with Lady Gaga and scheduled to perform at Coachella,” said Harrison Gillman, Wrist World team member. “Creating a similar holographic experience on your wrist is a no brainer.”
The new Hatsune Miku band allows players to watch Miku perform new songs and dances, right on their wrist, in addition to unlocking new Miku missions on the original bands. Bands are available online at www.wristworld.com and OnCue once again stepped in as a location to purchase Miku bands.
“We are immensely grateful for OnCue’s collaboration with us. They took a chance on our product last year and we’re so happy to be partnering with them again for the new Hatsune Miku bands. It’s great to see Oklahoma companies supporting each other, ” said Katie Sparks, Wrist World team member.
Wrist World is part of an entrepreneurial education program through Loveworks Leadership, Inc. in collaboration with Trifecta Communications. Sales from the product are reinvested in the program, allowing the team to create new products and grow additional kid-startups.