OKCís air service is really taking off
With the recent American Airlines announcement that non-stop service to Miami from OKC begins later this year, 24 destination cities now have such flights. Non-stop markets are important to businesses and open the gates for new business opportunities.
The announcement is the result of hard work by the leadership at Will Rogers World Airport and builds on their great success in acquiring non-stop service to “target” markets. These are cities that are most in demand by our travelers, provide increased connectivity in the U.S. and abroad, and are sustainable with passenger traffic. Just five years ago WRWA was pursuing six target markets. With the announcement of American’s Miami service, we are left with one – New York LaGuardia.
Our airport has been successful attracting nonstop service to other target markets: Seattle, Philadelphia, Charlotte, Ronald Reagan Washington National (DCA) and now Miami.
The effort to improve service remains a priority for WRWA and the Chamber. We are always talking with airlines about new non-stops, greater frequency of service and/or larger aircraft to certain markets. As OKC business continues to thrive and the passenger base continues to grow, more target markets will be identified.
When choosing target cities, the traveler demand for a city is evaluated. Business connections that will support the route are taken into account. In the end, a good business case must be made to the airline.
Once a new route is announced the Chamber works in close partnership with the airport to market this new service and ensure its success. The best way for our city to secure more non-stop flights is to fly the routes we have whenever possible – and if your company or industry has a high demand for a certain market, be sure to let us know.
OKC’s growing airport and ever-improving air service are important components of our success. Congratulations to our partners at Will Rogers World Airport!
Roy H. Williams, CCE
Chamber CEO & President