Oklahoma City convention and visitor industry soars
The Oklahoma City Convention and Visitors Bureau (CVB), a division of the Chamber, wrapped up another successful fiscal year for Oklahoma City’s visitor industry on June 30, 2017. The Oklahoma City CVB’s fiscal 2017 work in tourism promotion led to a year-end projected direct spending of over $333.5 million in current and future business.
Oklahoma City’s momentum during the 2017 fiscal year led to the highest number of room nights ever booked at 393,574 and the highest number of sales leads room nights in the CVB’s history at 495,972. The excitement created by the approval of the Omni Convention Center Hotel project, the ongoing development of the new Oklahoma City Convention Center, the progress on the new streetcar system and Scissortail Park, the addition of the Bennett Event Center to event space offerings at Oklahoma State Fair Park, and the significant private development that is taking place in Oklahoma City continues to create growth for Oklahoma City’s convention and visitor industry.
The CVB also marketed Oklahoma City as a visitor destination, hosting 36 travel writers and completing 146 media pitches and 23 story assists during the 2017 fiscal year. To support a positive visitor experience, the CVB held 11 Certified Tourism Ambassador training events, resulting in 269 active CTA members in the Greater Oklahoma City metro area.
Customer satisfaction surveys measuring Oklahoma City as a destination, the CVB as an organization and local industry partners averaged an overall satisfaction rating of 97 percent for the year.
“Oklahoma City has made a name for itself as a prime destination for events and leisure visitors, making the tourism industry a major contributor to the Oklahoma City economy,” said Natalie Shirley, Oklahoma State University-Oklahoma City, vice chair of convention and visitor development for the Chamber. “The ongoing development of new attractions and facilities will only increase the impact of this industry in the future.”