Visit OKC reports record visitor impact: Tourism generates $4.6 billion annually, supports more than 35,000 local jobs

Oklahoma City’s tourism economy reached record levels in 2024, according to a new report by the Tourism Economics group within Oxford Economics. The study found that 24.5 million visitors came to OKC last year, driving $2.8 billion in direct spending and fueling a total economic impact of $4.6 billion. 

That activity supported 35,303 local jobs and produced millions in state and local tax revenue, helping reduce the tax burden on residents. The report also noted that tourism-related business generates $1.8 billion through supply chain and income effects, benefiting sectors such as banking, real estate, insurance and professional services. 

“Tourism continues to be one of Oklahoma City’s most powerful economic engines,” said Zac Craig, president of Visit OKC. “This year’s Tourism Economics data reflects record-setting performance, and we continue building national and international awareness of our city as a dynamic, welcoming destination. From global sports events to major tourism developments, we’re positioned to expand our visitor economy in the years to come.” 

In 2024, OKC hosted a wide range of groups and events that underscored its growing role as a meeting and sports destination. Major conventions included Sam’s Club, LegalShield, GalaxyCon and the National Sheriffs’ Association. On the sports side, USRowing’s RowFest 2024 marked the largest event in RIVERSPORT history. The city also welcomed the USA Gymnastics Regional 3 Championships, U.S. Olympic Trials for Canoe Slalom and Kayak Cross, the WBSC Men’s Softball World Cup group stage and more.  

Greater OKC Chamber President and CEO Christy Gillenwater shared, “Tourism touches nearly every part of Oklahoma City’s economy. It fuels 1 in 20 local jobs, enhances quality of life and builds awareness that attracts future residents, businesses and investments. This report reaffirms that tourism is not just a revenue stream—it’s an investment in our future.” 

Looking ahead, Visit OKC plans to pursue new markets, secure high-impact events and focus on areas that match the city’s strengths. Its convention sales team is targeting industry-specific meetings and has introduced a proposal tool highlighting local experiences. A Customer Advisory Board will also increase stakeholder input. 

OKC’s sports strategy continues to position the city as a hub for major events. Visit OKC is working with partners to create a framework for large-scale hosting—covering volunteer coordination, citywide signage, transportation planning and event activations. Upcoming venues will expand possibilities for future bids and bring new conversations to the table, supporting local jobs and strengthening ties between the visitor economy and hospitality industry. 

Infrastructure and amenities remain central to sustaining this growth. Visitors increasingly seek meaningful experiences, and continued investment in dining, attractions and walkable districts will help OKC stay competitive in meetings and travel trade sectors. OKC offers this with venues like the Convention Center, Scissortail Park, Bricktown Ballpark, RIVERSPORT, a new arena and multipurpose stadium—all within walking distance or connected via Streetcar. 

The collaboration that results from Visit OKC as a part of the Greater OKC Chamber, and the strong partnership between the organization and the City of Oklahoma is an essential element of our success. By aligning goals and sharing insight, OKC can attract the right events and businesses citywide. OKC’s cooperative mindset remains one of its greatest strengths. The path forward is not only about increasing visitation but creating an environment that encourages repeat visits—and ensures residents benefit from the same experiences that bring others here.