Visit OKC's FY24 Report highlights economic impact and strong tourism growth

Visit OKC’s Fiscal Year 2024 (FY24) Annual Report, highlights the significant economic impact tourism has on Oklahoma City. Through its strategic efforts, Visit OKC has attracted major conventions, sporting events, and leisure visitors, boosting the City's economy.  

During the first half of FY24, visitors to Oklahoma City generated an annual economic impact of $4.5 billion from 24.1 million visitors. This influx of tourists generated $358 million in state and local tax revenue, relieving residents of $1,326 in taxes each year. 

Visit OKC’s efforts have proven highly effective, with each dollar received by Visit OKC returning $68.55 to the city. This strong return on investment demonstrates the vital role tourism plays in Oklahoma's economy, as the industry is Oklahoma's third largest. 

FY24 Annual Report highlights  

• 34,897 total employment 
• $2.7 billion direct travel spending 
• 269 groups, conventions, sports and equine events provided with servicing support by Visit OKC in FY24  
• 290,669 hotel room nights booked by convention and sporting event sales efforts  
• 206 published news articles touting OKC as a travel destination   
• Nearly 2 million VisitOKC.com unique visitors 
• 47 million social media impressions generated