Where OKC’s next developments begin

Each year, the Greater Oklahoma City Chamber joins thousands of developers, retailers and industry leaders at ICSC Las Vegas, hosted by the Innovating Commerce Serving Communities (ICSC), one of the largest retail real estate conferences in the country.

While the event takes place outside Oklahoma City, the conversations happening there can directly shape what gets built here in the years ahead.

The Chamber attends ICSC to meet with companies exploring where to expand or invest. With cities across the country competing for the same projects, being visible in those conversations is critical.

“Being at ICSC ensures Oklahoma City is part of the conversation when companies are deciding where to invest,” said Dennis Pruitt, senior vice president of economic development at the Greater OKC Chamber.

Many of those conversations don’t turn into projects overnight. It’s about planting seeds — making connections early and building on them over time as developments take shape.

Those discussions are guided by a broader strategy focused on how Oklahoma City continues to grow, particularly as major investments like the new arena and multipurpose stadium reshape the city’s landscape.

That approach is already translating into real momentum. Recent announcements, including the Scheels project and a future United Football League team tied to the MAPS 4 multipurpose stadium, reflect the kind of investment and activity the Chamber works to attract.

Oklahoma City is also leaning into its Western heritage as a differentiator — anchored by its status as the Horse Show Capital of the World. That ecosystem brings consistent visitors and spending, creating opportunities for retail, hospitality and entertainment.

Paired with new investment and growing amenities, it helps challenge outdated perceptions and positions OKC as a market with both character and momentum.

A key focus remains attracting destination and experiential retail — concepts that bring visitors in, encourage longer stays and increase overall spending.

The conversations at ICSC also go beyond storefronts. Many of the developers and investors the Chamber is set to meet with are involved in both retail and industrial projects; reflecting the growing connection between consumer development and distribution infrastructure.

While the impact isn’t immediate, it shows up over time in the form of new restaurants, retail and entertainment that enhance quality of life and generate sales tax revenue that supports city services.

As Oklahoma City continues to grow, ICSC remains a key part of how the city competes for its next wave of development.