Fly into a new era by taking OKC airport rebranding survey

Will Rogers World Airport needs your help to embark on a new adventure. The Oklahoma City Airport Trust (OCAT) is asking the public to weigh in on a rebranding effort for the airport by taking an online survey.

The brief public survey is available at flyokc.com. Oklahoma City residents and airport visitors, including international travelers, are invited to share their feedback through Friday, Nov. 17.

“Oklahoma City continues to grow, and Will Rogers World Airport is a dynamic part of the City’s infrastructure,” Director of Airports Jeff Mulder said. “The terminal expansion and future growth of nonstop destinations and international travel mean the time is right to revisit current branding. We’re looking forward to an update that puts our very best foot forward for visitors and residents alike.”

Rebranding is when an organization rethinks its marketing strategy with a new name, logo, design or message. The process helps companies stay modern and relevant, adapt to changing circumstances and expand audiences.

Local brand studio Nominee was chosen to lead the effort. Nominee also facilitated branding efforts for MAPS 4 and Visit OKC's The Modern Frontier campaign.

“We’re thrilled to have been selected as the branding firm for Will Rogers World Airport,” Nominee’s founder and CEO Matt Stansberry said. “Place branding is something we care deeply about, and we love our Oklahoma City home. Will Rogers World Airport is the front door for OKC. We’ll pursue the project in ways that are thoughtful and responsible to bring to life a brand experience that’s meaningful for Oklahomans and shares the very best of OKC with visitors.”