Lighting up Automobile Alley's past and future

Automobile Alley, once a center district for the city’s automotive industry in the 1900s, remains unique but has since been transformed into a district full of dining, shopping and entertainment options. The iconic neon signs above each business, however, bring back the retro vibes and are an integral part of the district’s history offering visitors an illuminating atmosphere. During Downtown in December, the Automobile Alley’s neon-lit streets become an even more captivating sight throughout the holiday season. 

Joe Hudson, Automobile Alley manager for the Downtown OKC Partnership, emphasizes the significance and support of the Neon Sign Grant Program in making neon signs cost-viable for businesses.

"The Neon Sign Grant Program is a fun way for the Automobile Alley Association to incentivize development and support businesses. I think it’s a take on a classic style in the history of the district and a way to make businesses shine in the Auto Alley," Hudson added. 

The grant program, tailored to meet the needs of businesses, offers grants ranging from $1,000 to $3,000 for neon signs, on a first-come, first-served basis provided they meet specific criteria. It provides a financial avenue for businesses to light up their presence and contribute to the distinctive appeal of Automobile Alley. 

Businesses keen on enhancing their visibility through these vibrant signs are encouraged to apply for a neon sign grant by submitting their designs and supporting documents to the design committee.

Some businesses that have recently erected signs include Factory Obscura, Junction Coffee, Saj Lebanese Cuisine and The Marion, all of which have embraced the neon sign culture. Junction Coffee, headed by owners Nick and Lori, have recently been awarded a grant.

Nick shared, "The neon sign outside our shop was only possible through this program.” He outlined the process stating, "It was pretty straightforward, we submitted our design and upon approval we followed the necessary steps for a city permit and after that we contacted Joe and were reimbursed."

"Businesses have been grateful for receiving [a grant]. They are having other startup costs and are having to get a sign anyway, and most wouldn’t choose a neon sign because it is not the most affordable. It’s a win-win for everyone," Hudson said. 

Neon signs, in essence, represent public art, offering yet another compelling reason to explore and appreciate the district, beyond the array of businesses it houses. They contribute to the cultural and aesthetic vibrancy of Automobile Alley, enhancing its appeal for both the Oklahoma City community and visitors alike.