Visit the new interactive exhibit at The Cowboy Museum
Photo courtesy: © National Cowboy & Western Heritage Museum
The National Cowboy & Western Heritage Museum and Devon Energy unveiled The Cowboy’s new Code of the West interactive exhibit Wednesday, Nov. 8, now on permanent exhibit at the museum. The state-of-the-art, multi-million-dollar addition to the museum’s experience was made possible through a generous donation from Devon Energy.
The Code of the West is an interactive, wide-screen exhibition, highlighting the values of the Code of the West as written by author Jim Owen in his book, “Cowboy Ethics – What Wall Street Can Learn from the Code of the West.” While various versions of the code exist going back to Zane Grey’s 1934 novel, “The Code of the West,” Owen’s version was adopted by the museum for use in the interactive exhibit.
The nearly 30-foot LED main screen features shifting images from the museum’s collection, as well as the 10 components of the code, encouraging guests to interact with one of two touchscreens on either end of the exhibit. Guests are then able to explore code, choosing the component and associated values that resonate most with them.
After making their choices, guests are prompted to take their picture using embedded cameras at the interactive kiosk and add their image and chosen values to a tapestry of images on the widescreen at the center of the exhibit in real-time. Guests are also able to receive a digital file of their custom image to share on social media, amplifying the impact of the Code of the West experience and extending its influence beyond museum walls.
The new exhibit is the first in a series of projects over the next three years that are part of The Cowboy’s recently launched Live the Code capital campaign, an initiative to raise $40 million to modernize the museum’s guest experiences and infrastructure.
Learn more about the new addition and plan your visit at the National Cowboy & Western Heritage Museum website.
SUBSCRIBE