How to Create a Holiday Content Strategy

A holiday content strategy is helpful if you have an online business or blog. Readers and customers funnel thoughts toward specific topics depending on upcoming holidays, and tapping into their needs can boost engagement and ensure your website stays visible.

What's a holiday content strategy?

Readers search for content that meets their needs during holidays like Christmas, Halloween, and Easter. The same goes for the seasons and celebrations like Valentine's Day. People want to buy particular things and read relevant articles, and you'll benefit from ensuring you're ready.

The right holiday content strategy for you depends on your website's purpose. For example, if readers visit to look for gifts, you can make sure you compile suitable gift lists to match the holidays at hand that promote what you sell.

But if your website's aimed at keeping customers informed about computer software, your holiday strategy might include offering content about holiday-related computer antivirus applications and those helpful for various reasons at the particular time of year.

Your holiday strategy needs to consider trends, which means you can't always repurpose old content. But sometimes, you can tweak it to make it relevant. However, new content's always a good idea because it keeps your website fresh and exciting. New content can also help your site rank higher on search engines and attract engagement.

How to plan your holiday content strategy

Begin early

Most website owners gather content several months in advance. So, if you're considering content for Christmas, September or early November's an excellent time to start.

It helps to plan well before the holidays; you'll have peace of mind and time to work on presenting material without rushing. Doubtless, you'll want to ensure your website's streamlined instead of panicking about content at the last minute.

Know your goals

What's your goal? Perhaps you want to sell goods, entertain readers, or enlighten them about your latest service and how it can help them. For example, if you're a massage therapist, you can offer holiday gift cards. You might also create content discussing how massages relieve holiday stress, which is perfect for customers when they ache after festive shopping trips.

Likewise, if you own a boutique, your holiday content could be about party wear. Most people need holiday outfits. Or, if you sell sofas, you might create holiday content showing the advantages of buying a comfortable couch for holiday guests and movie-watching.

Be on trend

Know what your target audience desire and make sure you provide suitable content. Trends change fast, so what people wanted last season might not be relevant now.

Some trends are holiday specific in general. For example, most people consider a sparkly outfit suitable as festive party wear. But other trends depend on modern tastes and new inventions and ideas. You can check for emerging trends online via forums, social media, and news sites.

For instance, if you own a pet food website, you might learn that customers prefer to buy dog food with healthy ingredients and recyclable packaging. Or you may discover readers are interested in a specific topic in the news or dislike an old trend, and it's best to avoid it.

Other ways to glean ideas about excellent holiday content are to create evidence polls, examine reviews, and look at industry trend websites. You might want to check your competitor's content to see what's trendy, too, and present content in unique ways that help your business shine.

If you have a website, you need a holiday content strategy. Consider the needs of your audience, relevancy, and trends. You can also offer holiday giveaways and holiday promotions. Remember to include CTAs (calls to action), and you can bring your goals to fruition.