Visit OKC’s Fiscal Year 2024 (FY24) Annual Report, highlights the significant economic impact tourism has on Oklahoma City. Through its strategic efforts, Visit OKC has attracted major conventions, sporting events, and leisure visitors, boosting the City's economy.
In 2024, Oklahoma City saw significant advancements in advocacy across key sectors, including tourism funding, government relations and education reform, positioning the city for continued growth.
Visit OKC’s Destination Sales and Services team recently attended the Professional Convention Management Association's (PCMA) Convening Leaders conference, this year hosted in Houston. At the conference, Visit OKC had a booth featuring a roaming robot branded with its logo, allowing attendees to take selfies with a Visit OKC logo frame.
The boardwalk at Route 66 Park has reopened just in time for the lead-up to Route 66’s 100th anniversary. Oklahoma City Parks and Recreation staff completed a full rebuild of the wetlands path, restoring the attraction after a three-year closure.
Echo and Russell Westbrook Enterprises (RWE) are making a significant eight-figure investment in Oklahoma City’s sports and entertainment industries. Their partnership centers on the MAPS 4 Multipurpose Stadium and an entertainment district, set to transform over 40 acres near downtown OKC.
Visit OKC serves as the official destination marketing organization for the Greater Oklahoma City region. Dedicated to showcasing Oklahoma City as a premier visitor destination, Visit OKC focuses on enhancing the city’s name and elevating its image on a national scale.
Voters in Oklahoma City have approved a measure to increase the city's hotel tax from 5.5% to 9.25%, a move expected to significantly bolster tourism and help our city tell its story. The new rate, effective Oct. 1, 2024, will generate an estimated $11.6 million annually, funding efforts to attract more visitors and support large-scale events.
A research study conducted by Tourism Economics revealed that in 2023, Oklahoma City welcomed 24.1 million visitors, resulting in an annual economic impact of $4.5 billion. The study traced how visitor spending flows through the local economy, affecting employment, wages and tax revenues. This economic activity generated $358 million in state and local taxes, effectively saving each Oklahoma City resident $1,326 in taxes they would otherwise pay.
